booking

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

The hotel booking engine acts as an intermediary, allowing customers to search for and compare products, make reservations, and complete transactions online

We dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website

Complex – there is no better word to describe today’s booking process. Year on year, travelers’ expectations are evolving, and so is their purchase journey

A successful booking abandonment campaign relies heavily on email marketing to re-engage and recover lost online bookings

There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings

The look-to-book ratio gives a reality check of your website’s quality and tells you if it is effective enough to make good sales

There are several strategies you can use to optimize your hotel website for increased conversions and lower booking abandonment. Here are five to consider:

Hoteliers across the board are leveraging both traditional and new channels for a more holistic and dynamic distribution, guest booking and revenue strategy

The right distribution mix for your hotel will depend on who is your target audience, what other hotels in your comp set are doing, and your overall budget