booking

As the trend of wellness travel continues to thrive, there is clearly an opportunity to find the right positioning and communication of relevant packages

Tourists seek the most flexibility possible, and the direct bookings channels’ flexible terms, scope for changes, and instant refunds can win out

How you remarket to guests is imperative. The goal should always be to optimise the booking journey, the website being a part of the whole journey

Hotels cannot expect to effectively influence travelers to make a booking if they do not demonstrate a willingness to connect on a meaningful level

Your website must be intuitive enough to attract the user’s attention and integrated with the hotel booking engine to provide a seamless booking experience

Your email subject line is your first opportunity to make a good impression and persuade someone to open your email. 64% of people say subject lines matter

Not all information is consistent across all channels, making sense of consistent data components is needed to understand your hotel’s market segmentation

One of the best ways to maintain your summer travel boom in the fall season is by out-valuing other hotels in direct competition with you

The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action

Mobile-friendly and responsive website designs are more intuitive, accessible, and allow for quicker decisions and higher conversions