booking

4 Tips to Win Black Friday in 2024

It may not seem like it now, but Black Friday is just around the corner. Now’s the time to start making a plan for your Cyber Sale

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Understanding B2B Distribution Strategy in the Travel Industry

Understanding these channels and functions is essential for optimizing distribution strategies and enhancing customer experiences through the journey

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Red Flags to Watch for When Running Hotel Metasearch Campaigns

By recognizing and addressing these metasearch red flags, hotel marketers can avoid common pitfalls and ensure their campaigns are impactful

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The Best Ways to Compete in Your Local Hotel Market

To effectively compete in your local hotel market, it’s essential to understand its dynamics. Understanding target audience preferences is crucial

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Why Your Hotel Can’t Afford to Ignore These Booking Trends

Whether it’s immersive cultural exchanges, wellness retreats, or eco-conscious travel, the desire for transformational experience is changing a hotel stay

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hotel reception and 3 stars on the front desk reflecting the value of human hospitality which is not delivered by booking engine technology efficiency

Myth of the Perfect Booking Engine: Personal Touch Still Wins

Before you consider investing in your next booking engine, remember: a little bit of humanity can go a long way. We are in the hospitality business.

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booking dot com logo on a building

Booking’s Algorithm is Changing: How Should Hoteliers Adapt?

Booking are smart, and they’re not going to let a designation keep them from maintaining their dominant position in the EU hospitality landscape

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person on a laptop with credit card possibly making a hotel booking reflecting the importance of flexible booking policies to convert more guests

Reduce OTA Dependency and Take Control of Your Booking Channels

Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings

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How to Solve Common Challenges in Your Booking Funnel

We look at common challenges at each stage of the booking funnel. Plus, we will give you actionable strategies to overcome them

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How to Work With OTAs (tips for negotiating fair fees)

When the relationship is finely tuned and tailored such that OTAs don’t become your only channel, the cost is more than compensated for by bookings

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