booking

Attracting potential guests to your website and delivering a pleasant navigation experience is only part of the eCommerce equation

Through the use of A/B split testing you can increase direct booking for your hotel. Even better, A/B testing can be done quickly and easily

Is it possible for non-branded properties, with smaller marketing budgets, to win the direct booking “war”? If so, how?

These are especially important as hotels look to optimize their booking channel and increase conversion rates, which have historically been very low

The data alone is of no use until you know how to use it. You may have all the data you need but to maximize revenue, you must know what to do with it

Does your property or group of hotels have amazing value to offer, but online visitors keep abandoning your hotel website before booking

Lead time is a formula used to calculate the time between a guest confirming a reservation at your hotel, and their arrival date

Here are four existing hotel PMS capabilities that are leveling the playing field for independent operators

Make sure your mobile website showcases your property with stunning images, glowing reviews, recommendations and special promotions

If price comparison widgets (PCWs) were useful we would see shorter booking journeys, which is the exact opposite of what we’ve been seeing in recent years