booking

There is No Single “Magic” Distribution Channel

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

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4 Ways Your Guest Reviews Will Bring More Bookings

Guest reviews are an essential part of the booking process. Don’t ignore the feedback you receive. Make the most out of it, and more bookings will come

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How Can You Make The Most Of An Overbooking Strategy?

You can minimise the risk of having to walk travellers if you have a solid overbooking strategy; this can help you get the most out of overselling

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blocks being stacked in the same way independent hotels should focus more on increasing ancillary revenue

How to Build Optimal OTA Mix in a Dynamic Distribution Environment

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

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Why Delivering Best Hotel Guest Experience Should Be Priority

Now, it’s time for hoteliers to start planning what they can do to ensure the best hotel guest experience possible is center of everything they do

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Book Direct Is Growing: Here’s How To Strengthen Strategy

Online direct hotel bookings are forecast to grow by over 10% in Europe. This means that your book direct strategy is more important than ever

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Is Flight and Hotel Search Data a Reliable Indicator of Market Demand?

Predictive market intelligence, powered by flight and hotel search data, can quickly indicate pre-booking market demand and potential revenue opportunities

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Google Travel Insights: What They Say And How To Use Them?

Google Travel Insights forms part of the wider Google offering and is intended to be used by those involved in areas like travel, tourism and hospitality

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4 Hotel Direct Booking Strategies That Work

These four strategies can improve direct bookings with first-time guests and brand-loyal travelers, enhancing the guest experience pre-booking and beyond

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christmas bauble reflecting upcoming holiday season and need for hotels to focus on quick wins for conversions

Quick Wins For Conversions This Holiday Season

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales

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