booking

image about Visit Group and Atomize Announcing a Strategic Partnership

Visit Group and Atomize Announce a Strategic Partnership

This partnership extends beyond two complementary technologies; it seeks to establish a unified digital ecosystem that covers all facets of digital travel

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Hotel SMS Remarketing: Boost Engagement, Bookings and Revenue

Remarketing strategies can be diversified to cater to different segments of your audience and utilize various digital touchpoints

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person clicking a keyboard in youtube thumbnail image for userguest discussion about turning website lookers into hotel bookers

Top Tips to Help Convert Website Lookers into Hotel Bookers

We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue

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expedia logo in background and on mobile phone is a key distribution channel for hotels

Expedia TravelAd Strategies for Small Hotels

With the help of some smart strategies, you can ensure your hotels investment in Expedia TravelAds generates a serious return

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How Does Guest Segmentation Help Boost Conversions

Guest segmentation goes beyond basic demographics. It’s creating groups based on shared characteristics, such as travel habits, booking behavior, and preferences

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5 Ways Hotels Can Use Generative AI To Improve Their Direct Channel

The content on your website is crucial. By employing the help of Generative AI, you can significantly reduce the time spent on content creation

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Must Know Strategies to Avoid Needing Last Minute Bookings

Here are five recommended long-term strategies to avoid last minute panic selling of rooms – crucial for maintaining profitability and brand integrity

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booking.com are one of many otas who charge hotels fees

Booking Designated “Gatekeeper”; a New Era for European Hotels

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

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empty hammock on a beach reflecting the travel trends for 2025 including silent travel and purposeful travel

Conquering High Season: Direct Booking Strategies Hotels Need

The high season doesn’t have to be stressful. With the right strategies you can turn high season into a time of unprecedented growth and guest satisfaction

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OTA and Direct Booking: Finding the Right Balance

OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings. The primary drivers for this is their nimble nature

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