booking

In this report, we analyse distribution trends from four years of online booking data spanning from 2019 through 2022

Confronted with unimaginable numbers of cancellation requests and refund claims, for the main part the industry reacted sympathetically to customers

Well-crafted descriptions of your hotel packages can help differentiate you from competitors and persuade guests to choose your hotel over others

Different booking patterns, changing guest preferences and new technology come together as hotel revenue managers work out room rates as well as upgrades

You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences

As a hotel, your technology is essential to increase direct bookings. As an independent hotel, you’re competing against multi-million-dollar tech companies

There are many things that influence travellers landing on your hotel website from price, to copy and imagery, all linked to consumer psychology

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Fully understanding and optimizing your search and booking data is critical for driving revenue and strengthening engagement with travelers

In today’s discussion we take another look at the German hotel market as Pontus reviews Winter 2022 and looks ahead to the Summer season coming up