booking

Broad segmentation often falls short in today’s competitive landscape. To cater to guest needs, we need to delve into the realm of micro-market segmentation

Google announced three new features to actively open the onboarding process for hotels wanting to list their rates or provide booking links

What can a well-designed website unlock for hoteliers to thrive in a competitive world online? Here’s a look at the top five opportunities

We explore 6 ways GDS has evolved and how this can empower hotels to drive successful online distribution and get more direct business

Guest sentiment data is another critical piece of the puzzle that can take hoteliers feedback gathering efforts to new heights

In this article, we’ll reveal three practical tips that will supercharge your hotel’s direct booking strategy and revolutionize your business

Hotels that have increased their direct booking rates, overall loyalty and guest satisfaction have done so by committing to a data driven approach

We explain what metasearch is, explore different channels, provide some best practice tips and explain why it’s essential for hotel success

Summer travel is in full swing, and now is the time to implement effective strategies to help your hotel capture as many summer bookings as possible

To help kickstart your hotel marketing strategy, we’ve compiled five clever booking engine messages and also included some witty copy ideas