booking

Loyalty programs are becoming less dominated by frequent travelers. Suggesting the percentage of membership comprised of heavy users is declining

But how can luxury boutique hotels leverage this demand to stand out and drive revenue? We dive deep into actionable strategies and emerging trends

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

You’ve just had a fantastic month. Occupancy rates are up, guests are raving about their stays, and you’re feeling on top of the world. NB: This is an article from […]

Understanding guest cancellations or no shows can reveal important trends and help refine offerings to better meet their needs and expectations

The travel landscape of 2040 will see new top source markets rise to prominence. India, China, and the U.S. will be the fastest growing

Over the past two years, Travel Tuesday has gained increasing interest from consumers who are on the hunt for travel bargains

You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

Hotels that implement personalized website experiences see higher engagement, higher conversion rates and ultimately, more direct bookings

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com