booking

Eliminating friction is like removing a burden that prevents your guest experience from being everything it can be

When it comes to terminology, it’s easy to mix up ‘target market’ and ‘target audience’. It’s essential you distinguish and identify both properly

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

Google has dived into its search data further to expand their micro moments into stages of travel – Dreaming, Planning, Booking, Sharing and Experiencing

Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides

Adding metasearch to a multichannel marketing strategy is essential for hoteliers seeking to maximize direct bookings and achieve higher margins over time

Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

There’s no two ways about it, Gen Zers are natives of the online world. This means everything from their inspiration to browsing to booking is done online