booking

We explore how retargeting ads work, why they’re essential to your property’s digital strategy, and how to run campaigns that maximize revenue

Competitor rates are a factor in your forecasting, but placing more weight on value proposition and other demand indicators is beneficial

We cover 15 actionable tips to strategically position your hotel to boost occupancy rates and revenue, increase direct bookings and guest satisfaction

Hotels should showcase area attractions on their website to enhance the guest experience, boost direct bookings and drive additional revenue

Today’s travelers crave authenticity. Instead of glossy hotel ads, they turn to influencers for real, relatable experiences before booking a stay

Flow through is a key profitability metric. It’s useful for spotting cost issues that might not be obvious when you’re focused on boosting bookings

Whatever the thoughts on OTAs, now is the time to consider how they can impact your hotel and make them an ally in your revenue management strategy

A WhatsApp Template is a pre-approved, structured message that allows hotels to automate communication while keeping it personal

Implementing guest segmentation throughout the entire guest journey can lead to higher satisfaction, loyalty, and ultimately, increased revenue

Platforms like Perplexity, particularly as they develop agentic capabilities, might be the start of a transformation in how travelers find and book hotels