booking
Red Flags to Watch for When Running Hotel Metasearch Campaigns
By recognizing and addressing these metasearch red flags, hotel marketers can avoid common pitfalls and ensure their campaigns are impactful
The Best Ways to Compete in Your Local Hotel Market
To effectively compete in your local hotel market, it’s essential to understand its dynamics. Understanding target audience preferences is crucial
Why Your Hotel Can’t Afford to Ignore These Booking Trends
Whether it’s immersive cultural exchanges, wellness retreats, or eco-conscious travel, the desire for transformational experience is changing a hotel stay

Myth of the Perfect Booking Engine: Personal Touch Still Wins
Before you consider investing in your next booking engine, remember: a little bit of humanity can go a long way. We are in the hospitality business.

Booking’s Algorithm is Changing: How Should Hoteliers Adapt?
Booking are smart, and they’re not going to let a designation keep them from maintaining their dominant position in the EU hospitality landscape

Reduce OTA Dependency and Take Control of Your Booking Channels
Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings
How to Solve Common Challenges in Your Booking Funnel
We look at common challenges at each stage of the booking funnel. Plus, we will give you actionable strategies to overcome them
How to Work With OTAs (tips for negotiating fair fees)
When the relationship is finely tuned and tailored such that OTAs don’t become your only channel, the cost is more than compensated for by bookings
The Basics of Facebook Advertising for Hotels
Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals
How to Use Booking Engine Data to Boost Bookings
Booking engine data lets you know the most popular rates and packages, which points to what your guests want and your own unique selling proposition