booking

Hotels must focus on refining their strategy for direct bookings with specialized tools that align with the needs of today’s travelers

Hospitality may see radical sweeping changes with respect to rate parity with some countries already banning OTAs from using rate parity agreements

Does the advent of AI agents signal the beginning of the end for third-party bookings, or are we simply entering a new phase in the OTA relationship

Here is the April round up of 11 Hotel Success Stories and a performance study of 567 properties from our Expert Partners

In reality, opening your 2026 availability as early as spring 2025 can give you a powerful competitive advantage – if done correctly

Your hotel website is a crucial pillar of your revenue and profitability and a dedicated website is always the best investment in securing future revenue

Let’s explore why review insights for hotels matter, how to optimize your Booking.com presence and key tips for feedback management

We decided to test Operator on 10 common hotel booking engines to see how an AI agent could interact with them and whether it can successfully book a room

A new website – or a website refresh – is a big project and there is a lot to unpack. Here we will cover website design core principles

While properties carefully craft unique identities, their sales teams often rely on identical, cookie-cutter proposals that blur these crucial distinctions