booking
UK TMCs turn back on Lufthansa’s GDS fee
The majority of UK travel management companies are turning their back on Lufthansa’s €16 GDS fee. Two-thirds (67%) of the Guild of Travel Management Companies’ membership have declared that they […]
Social responsiveness doesn’t increase engagement
Although major travel brands, including American Airlines and Alaska Airlines, are embracing social media’s real-time customer service capabilities, not all of these efforts are translating to increased engagement or bookings […]
Last minute bookings: Run at 100% occupancy!
The growth in last-minute bookings offers an opportunity for hotels to shift stressed inventory – but only if they have the right systems in place. This SiteMinder blog offers advice […]
Reducing friction is key to any modern pricing strategy
Nobody wants to stand in the way of the booking, but what revenue managers should really be striving for is engagement. Reducing ‘friction’ in the travel planning process seems to […]
Hoteliers, disrupt before someone else does
Fundamental changes to the digital landscape are giving rise to a new breed of travel distribution competitor. Here’s how hoteliers can combat them. Hotel distribution companies face fundamental disruption as […]
Increase Bookings With Color Psychology
How can colour be used to power up your hotel website for maximum conversions and bookings? Color influences our perception. It can change the way we think and feel about […]
As OTA Giants Rise, Google & Amazon Wait Their Turn
In the never ending battle between hotels and online travel agents, the first quarter of 2015 saw OTA gaining valuable ground. Already, the distribution channel which includes players like Expedia, […]
Savvy Independent Operators Drive Loyalty and Revenue
Smart independent operators know their guests are online – and are reaching them there to increase loyalty and revenue. Here is how. “We know our guests and keep them coming […]
Experts weigh in on how to disclose resort fees
Whether to bundle resort fees into room rates or separate them is a source of debate in the hotel industry, but experts agree that transparency and full disclosure are musts. […]
Lufthansa GDS fee poised to start
Lufthansa will charge UK agents £11.30 per GDS booking from Tuesday as it remains committed to transforming distribution by imposing a worldwide Distribution Cost Charge (DCC). The carrier’s UK regional […]