booking
STA Travel to partner with Airbnb
Homes listed on the Airbnb site are to be bookable via STA Travel both online and through an in-store referral scheme. STA Travel is the first high street travel agent […]
Growing Reliance and Trust in OTAs
Today more than ever American travelers are relying on the innovative web and app-based platforms developed by OTAs to effectively search, compare and book travel options across hotel brands, according […]
Effect of TripAdvisor Reviews on Bookings
While we know that travel reviews influence traveler decisions—95% of travelers report using travel reviews regularly to make booking decisions*—the impact of reviews on hotels goes much further than just […]
Advance Booking Uptick is Welcome News
As the fall season comes into full swing, hotels in major North American markets are experiencing an improved advance booking pace, as well as healthy increases in both transient (individual […]
Why booking on Google is bad for hotels
Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for quite some time now, TripAdvisor rolled out their “Instant Book” feature over the past […]
Google Just Upended Hotel Distribution
Google has quietly changed its approach to the hotel industry in a big way. Separate initiatives have combined to expand Google’s hotel distribution influence. 1. Consumers no longer have to […]
How operations impacts revenue management
As in many industries, pricing in airlines is often considered a headquarters function, a process that may require detailed customer segmentation, complex demand forecast algorithms and optimisation routines. For airlines, […]
The Truth About Hotel Rate Parity
Many travellers do not really understand the roles of online travel agents (OTAs), travel search sites and suppliers, says travel search site Wego. Many are also confused as to who […]
Criteo data deep dive charts rise of mobile
An analysis of mobile travel bookings has underlined the rapid growth of business being done via handheld devices. While mobile overall accounts for 23% of travel bookings globally, up from […]
Chinese Website helps AccorHotels increase direct bookings
One year after revamping its accorhotels.cn Chinese-language website, and proving the power of the Chinese market, AccorHotels has seen a 53% increase in direct bookings revenue across its Asia Pacific […]