booking
Tracking and quantifying the whole customer journey through optimisation
NB: This is an article by Brian Taylor, Digital Managing Director of Jaywing, via Travolution With the full onslaught of winter upon us, it’s natural that people find themselves dreaming […]
Hotel data knowledge + visibility: Why you should understand these essential metrics
NB: This is an article from SiteMinder, a leading cloud platform for hotels including The Channel Manager and TheBookingButton Do you know the percentage breakdown of guests in your […]
Why mobile travel chat will revolutionize online travel bookings
NB: This is a viewpoint by Matt Zito, managing partner at Travel Startups Incubator. Since online travel agencies (OTAs) first appeared around 15 years ago, few tears have been […]
5 ways hotels can improve direct online booking conversion
NB: This is an article by Katie Colangelo, Director of Business Development at Ve Interactive Hoteliers have a lot of room to improve in 2016 when it comes to converting […]
The New Rules of SEO
Search will always be important to hotels no matter what the trend of the day may be. In fact, understanding Search has become more important than ever for hoteliers […]
Hoteliers Action Plan to Maximize Revenue from Mobile
NB: This is an article by Max Starkov, President & CEO of HeBS Digital The full year results for 2015 are in and one thing is clear: the age-defining shift […]
Length of website visit is key to securing direct bookings
You might not have made the connection between how long visitors spend on your hotel’s website and the number of direct bookings you receive. Here’s why you should pay attention […]
Consolidation, co-opetition and context
Driven by an increasingly fickle, demanding and connected customer the coming year will be one that sees the savviest and most strategic brands thrive. In 2016 – surprise, surprise – […]
Airline APIs can help hotels secure more direct revenues
NB: This is an article by Mystifly Hotels will be aware that, dollar for dollar, it is easier to get additional revenues from existing customers than it is to […]
Blog Posts that Boosts Hotel Bookings
Is blogging a part of your hotel marketing strategy? Want to create a blog post that boosts your hotel bookings? Blogging is more effective than social media and SEO […]
