booking
How to stop potential guests from abandoning their booking
According to Sales Cycle, 81% of online travel bookings are abandoned, with 13% saying it’s because the booking process is too long and complicated, even after selecting rooms and dates. […]
How mobile is fragmenting the OTA booking process
Teletext Holidays chairman Steve Endacott explains how the need for speed in an increasingly mobile world is leading to the emergence of a two-stage online booking journey and what this […]
5 essential things to know about your customers, and how you can use them
They’re tech-savvy, experienced-focused and expect a certain level of personalization from booking to check-out. Here are five trends shaping customers thought patterns right now, and how your brand can harness […]
New hotel booking sites take advantage of industry loopholes
Almost seven years since HotelTonight launched its tonight-only hotel booking app, the industry has been flooded with a host of ambitious startups looking to find similar success. At the recent […]
Indirect is best but it’s all about the drama to increase booking
Forget what everyone and their grandma is telling you about getting direct booking these days. NB: This is an article by Jeremiah Magone of Hospitality Copywriting Stop shouting, “Book now. […]
3 Ways Hotels Can Use Instagram Stories To Get More Bookings
Competition is fierce in the hotel industry. New hotels are popping up every day, and standing out among all that competition is getting tougher and tougher. So, unless yours is […]
Can a GDS boost my hotel’s business traveller bookings?
A global distribution system (GDS) is still widely regarded within the travel industry as a great way for hotels to expand their distribution and capitalise on large, lucrative, corporate travel […]
Four Data Informed Ideas to Increase Hotel Website Booking Conversions
“I always prefer to book my hotel on a painfully slow website with pixelated images and questionable data security,” said nobody ever. NB: This is an article by Trivago When […]
How to drive direct booking on your hotel website?
Any hotelier with his own hotel website would obviously wish that his site would be one of the most sought after. He would also want his website to rake in […]
What Booking.com’s marketing budget shift means for hotels
The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their key brands, Booking.com, with an intended 55% increase in TV […]
