booking

TripAdvisor chief on Instant Book and hotel direct campaigns

TripAdvisor president and chief executive Steve Kaufer admitted there was initial push back from hotels about Instant Book because he did a “phenomenally terrible” job explaining it. Speaking at this […]

Read more

As Big Players Diversify, Hotels Pursue New Strategies

Way back in the swinging sixties of the internet age (about five years ago), the roles of the major players in the travel industry were quite simple. Google was for […]

Read more

IC Hotels reaches 18 per cent direct bookings

Turkish hotel group, IC Hotels, claims it now achieves more than 18% of bookings from direct marketing campaigns and as a result reduced commission levels to 3%.  IC Hotels has […]

Read more

10 key learning points from Hoteliers at WIT (Pt 1)

Key industry players geared up to “Reboot” and tackle the big issues like how to surf the wave of technology that pervades the industry (without being caught in the riptide), […]

Read more

Book. Stay. Go. Launches SaaS Marketplace

Book. Stay. Go., a leading mobile hotel solution for business, mobile, and millennial travelers, today announced the launch of the hotel industry’s first SaaS-enabled marketplace, featuring mobile check-in and mobile […]

Read more

Big Data Look Into MENA Travel Uncovers New Insight

NB: This is an article from Adara Travelers to the Middle East and North Africa (MENA) are predominantly male, affluent, organized and loyal, according to new research from global travel […]

Read more

The rise of mobile and social as performance channels

Performance marketing platform Criteo saw mobile business breach the critical 50% threshold last quarter, underlining why travel firms must have cross-device insight. Speaking to Travolution after Criteo issued a three […]

Read more

Turning the Luxury Hotel Experience into Online Bookings

NB: This is an article by Jennifer Alberts, Account Supervisor at HeBS Digital Though the economy travel landscape continues to change, luxury hotels are as prosperous and popular as ever. […]

Read more

A Multi-Generational Approach to Managing Hotel Revenue

What do you do when you need a new pair of shoes? The answer likely varies depending on your age. Older generations will visit a few stores and work with […]

Read more

Direct bookings benefit from accessible contact info

In order to gain an advantage in the direct bookings fight with OTAs, one easy fix is to ensure your hotel’s contact information is displayed prominently on your website. One […]

Read more