booking
A Multi-Channel Strategy to Driving Direct Booking
NB: This is an article by Kenny Lee, VP Marketing at Revinate We have been hearing a lot of buzz, and frankly, confusion, about the role of Google in […]
Google tackles OTAs with vacation-booking tool on mobile
Google is taking the travel industry head-on with the rollout of its newest tool, Destinations on Google, which lets consumers discover and book their next vacation entirely via mobile […]
The Gloves Are Off: Big Brands Throwing Direct Booking Punches
NB: This is an article from Tambourine Hotel industry giants have had enough. Like you, they appear to be sick of the big commissions, the declining customer loyalty and the […]
BookingSuite pushes further into rate management for hotels and rentals
Ordinarily, a product update doesn’t merit a spotlight on its own. But a few things set apart the news that Booking.com, the e-commerce company that lists 865,000 hotels and […]
Consumers find trust in hotel websites over other sources
Digital agency Fuel has released its annual research on how leisure travellers are researching and booking hotels. The agency, which specialises in marketing for hotels, says it has compiled […]
Small hotels get more direct reservations
Direct phone calls, emails and walk-ins account for one in every three reservations made within the small accommodation industry, Little Hotelier has found. The finding is part of the […]
Convert OTA Guests to In-House Bookings: 5 Ways to Succeed
NB: This is an article by Pete DiMaio of Fuel Travel We recently met with a hotel whose occupancy was comprised nearly 50% by OTA bookings. One out of […]
Brand call centers: How to combat OTA bookings
NB: This is an article by Doug Kennedy of Kennedy Training Network There are a number of tactics that a reservations sales agent can be trained to use when […]
Expedia’s new bidding model: Some hotel experts remain skeptical
Online travel-booking engines rarely change. So any wrinkle introduced by a company is bound to get a lot of close examination. Witness the industry’s attention to Expedia Inc’s gradual […]
Travelodge app drives up direct booking and earnings
Direct distribution channels now account for more than 85% of sales at Travelodge, the budget chain revealed while issuing annual financial results for last year. The company’s mobile app […]