booking
5 Reasons Why a Travel Booking is Abandoned
The travel industry spends billions of dollars each year on digital marketing, yet 81% of online travel bookings are abandoned, according to a study by SalesCycle. In 2014, Boxever estimated […]
How Social Media Can Increase Hotel’s Direct Bookings
Thanks to efforts of global influencers like Elon Musk, Facebook & Google internet access has accelerated faster than ever before with *over 3 billion people gaining online access as of 2015. […]
Expedia’s first bot is for booking hotels
Expedia today unveiled a rather smart, rather simple little bot for Facebook Messenger. The bot is designed to do one thing and do it well: It helps travelers book hotels. What’s […]
Trends in Hotel Attrition and Cancellation Revenue
Historically, if a guest notified a hotel that he would not be checking in at 6 p.m. on the day of arrival, that was usually sufficient to waive any […]
Hotels.com Mobile Travel Tracker around the world
The Hotels.com™ Mobile Travel Tracker uncovers the true impact mobiles are having on our booking and travel behaviours. It reveals that as mobile usage continues to grow and smartphones keep getting smarter, they’re shaping […]
Distribution becomes top of mind for hotel investors
Revenue management and distribution matters used to be discussed in small groups within the silos of small departments. These days, however, distribution and revenue management topics headline conferences and even […]
Are Your Hotel Bookings Getting Lost In Translation?
Travel is a hot commodity worldwide. Just within the past decade, the U. S. hotel industry has seen an uplift in international travelers, with large increases in visitors hailing from […]
Why independent hotels should note direct bookings drive
Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients to book directly. Loyalty programs […]
Direct Bookings are 9% More Profitable for Hotels
OTAs, metasearch, wholesalers and traditional travel agencies can be an important part of the mix, but they are no match for booking direct Following the launch of book direct campaigns […]
Direct Bookings: What Independent Hotels Can Do
The first half of 2016 has seen a sea change in the way hotels deal with direct bookings. Direct bookings are no longer an alternative to third party sites and […]