booking

There will be a shift in marketing budgets towards technology that helps travel firms convert their browsers into bookers in the next two years, according to an analytics specialist Cloud […]

Focusing on driving more direct bookings has become a topic of great debate in the hospitality industry this year. Owners and operators alike are determined to focus efforts not only […]

$5.73bn in revenue. Nearly $400m in profit. And a market cap of over $15bn. That’s Expedia in a nutshell. One of the largest travel sites in the world, Expedia and […]

In any form of combat, there are victors and losers. In the battle over hotel rate parity, however, there are a number of constituencies with stakes in the fight. Because […]

The GM dropped in on the Front Office meeting and congratulated everyone on the FO team for handling four ‘perfect sell’ days last week. Four in the past five days…he […]

Many people have a natural tendency to procrastinate, choosing to put things off until the very last minute.  But in the world of e-commerce, brands work tirelessly to convince customers […]

Standard International is rolling out a new third-party mobile distribution platform that enables guests to make same-night reservations at a curated group of resorts in Los Angeles and New York, […]

By now you’ve probably heard it enough to know that in today’s digital age every hotelier must have an online presence in order to effectively reach current and potential guests. Particularly […]

As social media continues to grow and evolve, more and more businesses are increasing their social media marketing efforts, and this trend shows no signs of slowing down. By 2017, […]

Today’s digital-savvy consumer is subjected to 3,000 marketing messages a day. That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order […]