booking

NB: This is an article from eMarketing Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges […]

A few weeks ago eConsultancy published the first half of my in-depth look at how Expedia converts visitors into customers. Part one looked at traffic from organic search and direct […]

Google recently revealed research that identifies how travellers experience ‘micro-moments’ online. These micro-moments are defined as a moment in time when a searcher relies on their smartphone or tablet device to […]

OTAs have become somewhat like your worst best friend. While the exposure properties gain from OTAs is undeniable, many hoteliers are asking themselves if the pleasure is worth the pain. […]

One of the key trends of 2016 will be the growth in data-driven product development and a new start up is carving a niche in this space, writes Andrew Hennigan […]

I recently spoke to a group of hoteliers at a digital marketing event in London and shared a number of best practices for driving more direct bookings through one’s vanity […]

Hilton and Marriott’s substantial advertising campaigns to entice direct bookings on their websites and to steal share from online travel agencies does not mean the sky is falling for sites […]

InterContinental Hotels Group is pinning a lot on its new Guest Reservation System. GRS is being developed on a community model by Amadeus with IHG the first hotel company on […]

In the eyes of travel agents, hotels appear to be increasingly divided into “they love me” and “they love me not” camps. Among the former is JDB Fine Hotels & […]

HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on […]