booking

As hotel and resort owners strive to improve margins by reducing the cost of guest acquisition, hotel marketers are increasingly focused on driving direct hotel bookings, with the major brands […]

The hotel industry has been losing booking share to the OTAs for several years, and the trend does not appear to be reversing any time soon. Phocuswright shows that U.S. […]

An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room. Business travel tends to be single […]

There’s no doubt that there are clear benefits to increasing your direct bookings, for both your hotel and your customers. NB: This is an article from Rainmaker Hotels save on […]

OTAs, by definition, are online platforms that lets consumers book travel-related services over the internet. NB: This is an article by Hotelogix The rise of OTAs was an attempt for […]

All you need for an effective promotion is a bit of creative thinking and smart execution. Here are some ideas to get you underway. NB: This is an article from […]

The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor. Hotel brands […]

Many hoteliers consider OTAs to be their best sales channel. “Reservations are always coming in from Booking.com,” we hear them say. Reality is, as usual, a little more complex than […]

Moving the customer from planning to booking is the eureka moment for travel firms. It’s the pivotal minute on the customer’s path to purchase. That journey comes in stages: dreaming, […]

Facebook custom audiences allow you to target groups of people who have visited your hotel’s website and performed (or not performed) certain actions while browsing it. NB: This is an […]