booking

My personal highlight from the Hotel Technology Forum in Berlin last week was the talk by Dr.Jan Sammeck, Director of eCommerce at Deutsche Hospitality. Jan works across three brands: JAZ […]

++ Review Score Second Most Important Factor Affecting the Booking Decision After a Hotel’s Rate ++ Majority Eliminated Hotels Below A Three-Star-Rating When Choosing The Hotel ++ TrustYou, the world’s […]

Debate in the industry suggests some OTAs are reluctant to share their data with hotel partners, a claim that surprised Krishan Kadodwala, the Expedia group area manager for UK and […]

Time to adjust a few things in your hotel marketing to stand out in 2017! Want to attract new business and get more direct bookings? Make sure the online presentation […]

U.S. hoteliers have reported seeing a decline in bookings from European travelers heading into 2017 and are looking to explain what has caused the drop. Possible factors include economic uncertainty […]

Peak booking period data from Hitwise has underlined the growing popularity of peer to peer accommodation site Airbnb, the travel site most reliant on social media for clicks. The travel […]

Email marketing is a much more personal way to communicate with your guests than ads, and it’s one of your strongest – and least expensive! – ways to drive direct […]

Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the guest experience. But what does this actually […]

When booking hotel rooms, guests with different profiles tend to choose different types of booking channels, with some preferring to book directly through the hotel’s website and others choosing to […]

Brexit. Trump. Terror. Amidst all the remarkable headlines, here’s one nugget you might have missed last year: 2016 was the last year in which offline transactions accounted for a majority […]