booking
Drive direct bookings without using direct links
Increasing traffic to your own website is one of the most important factors for a hotel’s success, as 100 per cent of all revenue from direct bookings are paid to the […]
7 ways to create a faster direct booking user experience at your hotel
Direct bookings at your hotel are vital to ensure your business remains profitable. Although you do have to rely on online travel agents, the more commission-free booking you can drive […]
Paying the Intermediaries: An Analysis of Hotel Commissions
The increasing incidence of intermediaries selling hotel rooms and other services is a major topic of discussion among U.S. hotel owners and operators. From online travel agents to convention housing companies, […]
Metasearch: the winning approach to direct bookings
Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to their digital channels, their habits are constantly evolving. These constant […]
Ensure a successful overbooking strategy for your hotel
Simply put, a hotel that doesn’t apply overbooking is losing a big chunk of profitable revenue, as normally the high BAR rates are sold last. NB: This is an article […]
Want More Direct Bookings? Connect With Guests and Build A Tribe!
The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t experience this time and again: […]
TripAdvisor Scales Back Instant Booking in Strategy Reversal
TripAdvisor indeed appears to be downplaying hotel booking on its own sites, giving more preference to metasearch links to partners in a dramatic reversal of its initial strategy for its […]
New hotel booking platform wants to return power to hotels
A disruptive new online travel portal named traveliko announced its imminent launch today during a press conference at Radisson Blu Plaza Bangkok. The specially developed web portal was designed from […]
How Search Engine Marketing Can Jumpstart Your Hotel’s Direct Bookings
With 89% of travelers using search engines for purchase decisions, a strong Search Engine Marketing (SEM) strategy is imperative for hoteliers. Last year alone, the US travel industry spent $5.7 […]
Thinking Shopping Cart and Selling Room Features is the Future
It’s hard to imagine a time before the shopping cart, but it really wasn’t that long ago. Sylvan Goldman, who owned a number of grocery stores in post-Depression America was […]