booking
How to Ensure Your Booking Engine Tracks Correctly in Google Analytics
If you are like most hoteliers, you have a website that links to a booking engine which sits on a domain other than your own. Having more than one domain […]
Which benefits will turn your lookers into direct bookers?
We’ve seen a lot of hotels go live with our Direct Booking Platform – around 17,000 at the last count. And that means we’ve seen thousands of different offers that […]
Metasearch Players Kayak and TripAdvisor Testing New Interfaces
In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part of this involves consistently testing […]
Close the Guests Journey Loop: Engagement, Retention, and Acquisition
Today’s hotel planning and guests booking journey is becoming increasingly complex in this multi-device, multi-channel and multi-touch point digital landscape. In fact, according to Google, the average consumer engages in […]
British Airways, Lufthansa and a smell-the-coffee moment over distribution
It has taken two years, but two major global carriers have now started to put the squeeze on the old airline distribution model. Is it an attack by Lufthansa and British […]
Tips and tricks to get the best from your online booking engine
An online booking engine for your hotel is imperative if you want to capture direct bookings and reduce the commission you pay to online travel agents (OTAs). The majority of […]
Recover Lost Website Revenue and Drive Higher ROI Just Like OTAs
The hospitality industry spends billions of dollars every year driving traffic to their websites, yet 81%* of visitors leave before completing their booking. This presents the hotelier with two key […]
Hotel Distribution & Online Reputation key to RevPAR Management
Think of a time when you want to buy something that you have been wanting for a long time. Did you do enough research and due diligence? Now that you […]
How hotels can counter high OTA cancellation rates
To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same tactic is used to encourage consumers to book multiple […]
What summer trends do hoteliers need to know to maximize bookings?
With trivago’s 1.4 billion annual searches, we see many clear trends in user search behavior and preferences. From that data*, we ascertained some best practices for hoteliers to follow […]