booking

OTAs vs Hotels: The Age-Old Battle Over Online Booking

While OTAs and hotels seem at odds with each other, they both have one important thing in common: their dedication to the customer— or more specifically the guest. In regards […]

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OTAs vs Direct Bookings – Finding the right balance

The debate over OTA v/s direct booking is often a common one with many hoteliers. NB: This is an article by Kashmira Lad, Senior Content Marketer with Hotelogix The increasing market […]

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How to Turn OTA Shoppers into Direct Bookers on Your Website

According to Phocuswright, 72% of travel shoppers in the US use Online Travel Agencies (OTAs) to shop for hotels. That’s a lot of people! But, the good news is, not […]

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How Responding to Online Reviews Will Get Your Hotel More Bookings

Responding to online reviews is a necessity for any hotel. Here are some of the best ways to do so. There are simple ways to increase hotel bookings In recent times, […]

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Consumer acquisition costs in hospitality too high and growing

Customer acquisition costs in hospitality can vary depending on the property, but when guests book through third parties, hotel revenue takes a serious hit. Cindy Estis Green, CEO & co-founder […]

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4 Budget Items to Boost Direct Bookings

It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management […]

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Hotels should learn from OTAs to drive bookings

In a perfect world, hotels would openly compete against each other on an open market, and companies such as TripAdvisor and online travel agencies would supplement bookings when times are […]

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Mobile booking: Why responsive design alone is insufficient

As mobile becomes increasingly used to browse and book trips and accommodation, having a responsive web design has become imperative to cater to the needs of the omnichannel traveler. By […]

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Hotel’s Guide to Google Analytics: Metrics You Should Track

Google Analytics is a powerful and easy-to-use service that provides valuable insights and data on your website’s traffic patterns. Wouldn’t it be great to know visitor statistics, user activity, and […]

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2017 Projected as a Record Year for GDS Hotel Bookings

Despite the rise of Airbnb among consumers, Travel Agents still predominantly book through GDS TravelClick, a global provider of innovative, cloud-based and data-driven solutions designed for hoteliers to maximize revenue and […]

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