booking
OTAs vs Hotels: The Age-Old Battle Over Online Booking
While OTAs and hotels seem at odds with each other, they both have one important thing in common: their dedication to the customer— or more specifically the guest. In regards […]
OTAs vs Direct Bookings – Finding the right balance
The debate over OTA v/s direct booking is often a common one with many hoteliers. NB: This is an article by Kashmira Lad, Senior Content Marketer with Hotelogix The increasing market […]
How to Turn OTA Shoppers into Direct Bookers on Your Website
According to Phocuswright, 72% of travel shoppers in the US use Online Travel Agencies (OTAs) to shop for hotels. That’s a lot of people! But, the good news is, not […]
How Responding to Online Reviews Will Get Your Hotel More Bookings
Responding to online reviews is a necessity for any hotel. Here are some of the best ways to do so. There are simple ways to increase hotel bookings In recent times, […]
Consumer acquisition costs in hospitality too high and growing
Customer acquisition costs in hospitality can vary depending on the property, but when guests book through third parties, hotel revenue takes a serious hit. Cindy Estis Green, CEO & co-founder […]
4 Budget Items to Boost Direct Bookings
It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management […]
Hotels should learn from OTAs to drive bookings
In a perfect world, hotels would openly compete against each other on an open market, and companies such as TripAdvisor and online travel agencies would supplement bookings when times are […]
Mobile booking: Why responsive design alone is insufficient
As mobile becomes increasingly used to browse and book trips and accommodation, having a responsive web design has become imperative to cater to the needs of the omnichannel traveler. By […]
Hotel’s Guide to Google Analytics: Metrics You Should Track
Google Analytics is a powerful and easy-to-use service that provides valuable insights and data on your website’s traffic patterns. Wouldn’t it be great to know visitor statistics, user activity, and […]
2017 Projected as a Record Year for GDS Hotel Bookings
Despite the rise of Airbnb among consumers, Travel Agents still predominantly book through GDS TravelClick, a global provider of innovative, cloud-based and data-driven solutions designed for hoteliers to maximize revenue and […]