booking

Expedia launched October 22, 1996 as a division of Microsoft. It was in that decade the Internet Booking Engine (IBE) was born. NB: This is an article by Glenn Wirick, […]

Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these […]

If there’s one thing we know about at Triptease, it’s online conversion rates. The funnel leading from curious website visitor to satisfied hotel guest is one we spend every day […]

There’s no denying that there are a load of hotel booking engines to choose from and it can be difficult to choose the best one for your hotel. Of course, […]

In Episode 1 of this series, we saw how the consumer journey in the luxury travel industry mirrors the hero’s journey of Luke Skywalker in the original Star Wars trilogy. So […]

Understanding the rationale behind consumer decision-making has long been an obsession for marketers. Popularized today as behavioral economics, brands such as Amazon and Netflix invest millions into understanding the psychology […]

A long time ago in a galaxy far, far away, the Consumer Journey for travelers used to be simpler and more direct. NB: This is part 1 of 3 in […]

All retailers – from huge multinationals to the independent –  face the same dilemma. Why do online shoppers abandon their baskets, and what can they do to improve? Dropped baskets […]

Online guest reviews are more important than ever. In researching hotels, potential customers are proactively seeking information about the experiences of previous guests. Reviews and star ratings on websites like […]

After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel. These tricks are much more than […]