booking

Forget what everyone and their grandma is telling you about getting direct booking these days. NB: This is an article by Jeremiah Magone of Hospitality Copywriting Stop shouting, “Book now. […]

Competition is fierce in the hotel industry. New hotels are popping up every day, and standing out among all that competition is getting tougher and tougher. So, unless yours is […]

A global distribution system (GDS) is still widely regarded within the travel industry as a great way for hotels to expand their distribution and capitalise on large, lucrative, corporate travel […]

“I always prefer to book my hotel on a painfully slow website with pixelated images and questionable data security,” said nobody ever. NB: This is an article by Trivago When […]

Any hotelier with his own hotel website would obviously wish that his site would be one of the most sought after. He would also want his website to rake in […]

The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their key brands, Booking.com, with an intended 55% increase in TV […]

Under a new arrangement that IAG has negotiated with Amadeus and Sabre, selected companies aren’t subject to the $10 per one-way GDS surcharge that the IAG airline British Airways and […]

Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through […]

Let’s talk a little marketing psychology. It is important for marketers in any industry to have a solid understanding of how our customers think, feel, and act. For hoteliers and […]

Everyone in hospitality has an opinion about 2016’s direct booking campaigns. Some hailed them as a long-overdue blow against aggressive intermediaries; others voiced concern that discounting tactics would put long-term […]