booking
Dreaming to Booking Part III: How to Capitalize on the Planning Phase
The moment you decide to take the plunge on planning a vacation can be just as exciting as the vacation itself. Once someone chooses a travel destination, the dreaming phase […]
Overdependent on OTAs? You need to rethink your distribution mix
“It’s healthy that hotels have a distribution mix.” Those are the words of Booking.com’s Gillian Tans, speaking at ITB last week. You might not hear us say this too often, […]
From Dreaming to Booking Part II: Capitalize on the Dreaming Phase
Let’s face it. We all understand the need for our next vacation, and some of us may even be counting down the days. But as hotel marketers, how do we […]
How a Rewards Program At Your B&B Could Increase Bookings
Rewards programs are often hailed as a major way to increase direct bookings but, is a B&B loyalty program going to be the best option for your business? NB: This […]
How To Reduce Direct Hotel Cancellations
Hotel cancellation terms are one of the major deciding factors for a guest making a booking. With OTAs promoting free cancellation as one of their major selling points consumers have […]
Capitalize on Full Travel Planning Journey to Increase Direct Bookings
Travel planning. We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. According to […]
Why your mobile traffic is not turning into bookings
Visits to hotel websites from smartphones (tablets not included) in many cases now represent more than 50% of the total amount. However, bookings made on these devices, although growing strongly, […]
8 simple ways to increase your hotel’s direct bookings
Increasing direct bookings would be one of the most rewarding (but just as challenging) tasks for any hotelier. Given the vast market size and share of third party booking sites, […]
Will automated re-booking sites ruin my revenue management strategy?
It’s the start of the season. You’ve got a healthy base of early bookings, you’ve adjusted your rates to snare in some more, and you’re settling down for an early […]
Hotel Reservation Software: What Is It & Why Do I Need It?
Before the 1940’s, reservations were booked by mail, telegram, or telephone, and often resulted in lost or forgotten reservations. NB: This is an article by StayNTouch Fast forward a couple […]