booking
A new hope for direct bookings
A long time ago in a galaxy far, far away, the Consumer Journey for travelers used to be simpler and more direct. NB: This is part 1 of 3 in […]
Four tips for reducing checkout abandonment
All retailers – from huge multinationals to the independent – face the same dilemma. Why do online shoppers abandon their baskets, and what can they do to improve? Dropped baskets […]
How to encourage hotel guest reviews on Facebook, Google and others
Online guest reviews are more important than ever. In researching hotels, potential customers are proactively seeking information about the experiences of previous guests. Reviews and star ratings on websites like […]
9 diversions OTAs use which ruin your profits
After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel. These tricks are much more than […]
4 Reasons Your Mobile Website Isn’t Converting
We live in a world where mobile and tablet usage exceeds that of desktops. Mobile has assisted in the massive adaption of the internet, social networks, digital communication and eCommerce. […]
10 Ways To Ring In the New Year, With More Bookings!
January is right around the corner and although hoteliers are preoccupied with making the most out of the Christmas season, January is also a revenue opportunity not to be missed! […]
How to stop potential guests from abandoning their booking
According to Sales Cycle, 81% of online travel bookings are abandoned, with 13% saying it’s because the booking process is too long and complicated, even after selecting rooms and dates. […]
How mobile is fragmenting the OTA booking process
Teletext Holidays chairman Steve Endacott explains how the need for speed in an increasingly mobile world is leading to the emergence of a two-stage online booking journey and what this […]
5 essential things to know about your customers, and how you can use them
They’re tech-savvy, experienced-focused and expect a certain level of personalization from booking to check-out. Here are five trends shaping customers thought patterns right now, and how your brand can harness […]
New hotel booking sites take advantage of industry loopholes
Almost seven years since HotelTonight launched its tonight-only hotel booking app, the industry has been flooded with a host of ambitious startups looking to find similar success. At the recent […]