booking

Segmentation throughout the guest journey: Pt 1 of 2

From the very beginning of the searching process to the post-stay comedown, guests are increasingly expecting an experience that feels tailored, thoughtful and built with them in mind. Let’s take […]

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New feature on Google Hotel Ads: Occupancy filters

One of the greatest deficiencies that the Google price comparison site had was the absence of the occupancy filter in searches. NB: This is an article from Mirai You could […]

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How To Design A Mobile Experience That Generates Conversions

As holiday browsing and booking increasingly takes place across multiple channels, offering travel shoppers a seamless experience across all devices has become absolutely essential. In the move towards mobile-friendliness, implementing […]

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How TripAdvisor listing and reviews help grow your hotel business?

When was the last time you searched a hotel and it didn’t appear on TripAdvisor review website? Probably, 1 out of 10 hotels. (Because other 9 hotels are listed on […]

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Want To Boost Direct Bookings? Steal A Trick Or Two From The OTAs

The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying to maximise profits from online bookings. But how do they do […]

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Over, Under, and Double: A Hotelier’s Guide to Booking Crises

Managing reservations to maximize revenue can be a complicated task. Trying to minimize the damage of no-shows and cancellations can result in more reservations than available rooms—while playing it safe to […]

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Hit the OTAs with a rebound: 5 direct booking strategies

Love them or hate them, the OTAs are here to stay. Smart hotels know they must take control of their data and deploy smart marketing strategies to lure guests to […]

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Want to Increase Hotel Room Sales? Use Behavioural Economics!

Consumer psychology has always played an important part in driving their purchase decisions. NB: This is an article from Staah Let’s look at how you can use this buying psychology […]

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How to better convert online direct booking

Shopping-cart abandonment—which occurs when visitors to websites who make it to the booking engine but suddenly leave the site—is a huge problem in the travel industry. In the fourth quarter […]

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How to boost your hotel TripAdvisor rating with these effective ideas

A generally accepted and followed rule is that the higher your hotel ranks on TripAdvisor, the more bookings you will get. This is because the positive social proof from peers […]

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