booking
What Is Facebook’s Trip Consideration? And Is It Worth Your Investment?
Following a string of recent moves that amp up its presence in the travel sphere, Facebook has recently launched Trip Consideration, a new advertising tool designed to help hotel and […]
How to Advertise to a Boutique Hotel Shopper
Direct hotel bookings drive nearly twice the value for hoteliers as those from third-party players. NB: This is an article from Sojern Third parties provide great reach for a boutique […]
How small hotels can fight for bookings
There is one thing that always ensures bookings – brand awareness. Big hotel chains have no issues with it. Everybody knows their names, as they have huge budgets dedicated to […]
Three Thoughts on the Emergence of Airbnb as an OTA
As new lodging options emerge, specifically alternative accommodations such as Airbnb, the hospitality industry must evolve to the changing landscape. NB: This is an article from Rainmaker We’ve kept track […]
Are TripAdvisor’s Sponsored Placements a good idea?
TripAdvisor has announced its official launch of Sponsored Placements, a new form of advertising on the site which will allow paying hotels to appear at the top of a user’s […]
Dreaming to Booking Part V: Capitalize on the Experiencing Phase
So, you’ve won the booking. What’s next? Travelers are filled with anticipation and excitement for their upcoming trip, and now your hotel brand must deliver the best experience possible. While […]
Ingredients to a Profitable Hotel Distribution Strategy
Understanding your audience and then being able to sell suitable inventory to them, on the right platform and at the right price the key to a profitable distribution strategy. NB: […]
Dissatisfied with Your CRS? You’re Not Alone
Online direct bookings must increase. That’s a mandate for nearly all hoteliers, and it places a premium on central reservation systems (CRS) – still the overwhelmingly preferred solution for distribution […]
How Airbnb changes may transform online booking space
Airbnb is on a blitz as of late, announcing major product changes, wooing hotels, and drawing the battle lines against the OTAs all within the span of a few months. […]
The Top 3 Features to Look for in a Hotel Booking Engine
Every hotel that wants to hold on to and grow its direct bookings is going to need a booking engine. A booking engine enables a hotel to accept direct bookings […]