booking

Love them or hate them, the OTAs are here to stay. Smart hotels know they must take control of their data and deploy smart marketing strategies to lure guests to […]

Consumer psychology has always played an important part in driving their purchase decisions. NB: This is an article from Staah Let’s look at how you can use this buying psychology […]

Shopping-cart abandonment—which occurs when visitors to websites who make it to the booking engine but suddenly leave the site—is a huge problem in the travel industry. In the fourth quarter […]

A generally accepted and followed rule is that the higher your hotel ranks on TripAdvisor, the more bookings you will get. This is because the positive social proof from peers […]

Hoteliers have been reacting to the official rollout of TripAdvisor’s Sponsored Placements, with some gladly welcoming the new slots – and with others, like one hotelier we spoke to, accusing […]

Many hotels claim to ‘be active’ Facebook. But ‘being active’ on Facebook as a social channel is very different than using it as a marketing channel. NB: This is an […]

Thinking of placing a price comparison on your hotel website? We look at the unexpected Do’s and Don’ts of the price comparison. The advent of the internet has simultaneously democratised […]

Almost every other day, I see a headline about the latest trend that is going to have a massive impact on hotels and travel. Some might even be worth exploring. […]

It seems almost unreal that a hotel would have any troubles receiving bookings when a guest is actively searching for its brands. After all, if travellers know your name, they […]

When travellers find your hotel website during research, you don’t want them to leave. You want that direct booking – and you want it quickly. NB: This is an article from Siteminder […]