booking

Segmentation is critical to a successful revenue management strategy. Without accurate segmentation, it’s nearly impossible to have accurate forecasts or budgets. After all, if you don’t know who is booking […]

Are you worried about the alarmingly high drop-off rates at the booking stage? You’re not the only one. 81.6%* of online travel bookings are abandoned according to a survey – […]

The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right […]

There can be hundreds of types of travelers in the world: Leisure, corporate, family, group, backpackers; as we said..hundreds. But when we talk about how to attract business travelers at […]

In the first scenario, you fill up your cart and head for an open check-out lane. In the span of a few short minutes, you’re out the door and unloading […]

With the world becoming more and more connected, travel (especially, international travel) is no longer a luxury. As per recent statistics, the travel and tourism industry contributed over 7.6 trillion […]

Corporate bookings are the holy grail for hoteliers when it comes to filling midweek space that’s inconvenient for leisure guests. NB: This is an article from Welcome Anywhere There’s just […]

Whether you’re a seasoned veteran or a newcomer to the hospitality industry you’re bound to eventually reach the limits of your business’ revenue capacity. NB: This is an article from […]

After spending substantial budgets and efforts on driving website traffic and encouraging guests to book direct, the last thing any hotelier wants is for someone to abandon at the last […]

Before you can create marketing materials and design a campaign to attract the attention of your B&B’s target market segment, you need to understand what motivates your travellers to book […]