booking

A well-designed booking mask is a great way to accelerate a user’s progress through your hotel’s booking process with a minimum of effort, especially for returning visitors and those comparing […]

Today, hoteliers spend most of their time trying to ‘beat the OTAs’ by focusing primarily on increasing their direct bookings; that’s a fantastic tactic BUT it’s not the only one […]

As your guests start to plan their Christmas and New Year getaways, it’s time to plan how your hotel can capitalise on the seasonal travel market and maximise revenue this […]

Regrettably, the rumours have been confirmed. Long feared by tourism businesses all over Ireland, the government has recently declared that the sector’s VAT rate will increase from 9% to 13.5% […]

Industry experts are constantly emphasising the importance of implementing new distribution and marketing strategies at your B&B, but there’s still something to be said for word-of-mouth referrals. NB: This is […]

There is a powerful resource for increasing direct bookings at your disposal. One that’s available to every hotel, yet it’s often overlooked and underutilized. NB: This is an article from […]

Building a useful marketing strategy has become increasingly complicated with the advent of social media. Guest are now closer than ever to brands and their representatives, making impersonal and generalized […]

Google makes no secret of its focus on mobile users. At the beginning of 2018 it rolled out mobile-first indexing and with it an entire ethos of mobile-first prioritization to […]

A traveler’s behavior can vary not only with how and where they search and book, but it can vary depending on other experiences during their trip, such as their flight […]

The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of a travel feed […]