booking

A UK Hotelier’s Guide to Promotions & Pricing in 2019

Last month’s announcement that, after an investigation by the CMA (Competition and Markets Authority), third parties are committing to changing their selling habits was welcome news for UK hoteliers. Finally, […]

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How Google’s Hotel Search Site Could Undermine OTAs

Under the innocuous title “There’s still time to plan your perfect spring break trip,” Google’s Richard Holden published an article late last week that showcased a range of new features […]

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Using Predictive Analytics to Improve Corporate Travel

It’s hard to know where we’re at in the cycle of hype for predictive analytics in business travel. There’s enough breathless excitement surrounding the concept, though, that people are getting […]

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Cart Abandonment Strategies for Bringing Back Lost Bookings

Your marketing efforts have worked! A traveler has found your property’s website via your Blog, SEO or PPC efforts. Maybe they subscribed to your email list via Conversion Optimization or […]

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5 Techniques to Boost Your Website Conversions

Hotels, retailers and most businesses spend considerable marketing dollars on branding, PR, social media and advertising to drive traffic to their websites. NB: This is an article from Milestone Of […]

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Google’s New Hotels Booking Search & What It Means For Your Hotel

Google has been gradually taking away website traffic for many industries over the years by moving more information and functionality directly within the search engine, allowing searchers to find what […]

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Big Game: The Hunt For an ‘End-to-End’ Booking Platform

There has been a long quest for that one name in travel that caters to the need of a traveller from beginning to end. That is the dream! With the […]

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Airbnb To Buy HotelTonight As It Pushes Deeper Into Hotel Booking

Airbnb wants to become the go-to place for anyone booking a trip—even if they want to stay in a hotel. The company, which built a business valued at $31 billion […]

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Want More Direct Bookings? Give the Best Answers in Your Content

Driving direct bookings on your hotel’s website isn’t just about using tactics like social advertising, PPC campaigns and SEO to ensure a steady flow of visitors to your homepage. It’s […]

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Using Google Assistant to Book a Hotel Room With Your Voice

Just finished the Mobile World Congress, it is a good time to talk about a concept that had been nothing but speculation until now: booking through voice and what it […]

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