booking

Data shows that summer promotions that go out as early as April/May see promising results. It may be worth creating a strategy to drive more summer bookings over a longer time.

Unlike an interaction through a regular distribution channel, Google does not muzzle the hotelier when it comes to communicating with the guest, providing opportunities to improve guest loyalty.

Summer is near and that means a lot of folks will be going on vacation and booking rooms. By sending summer campaigns early and often, you can see a real increase in your summer bookings.

While cancellations affect a hotel’s ability to forecast revenue and impact their income in real terms, they are used by OTAs as a marketing tool – one that benefits their growth, rather than hinders it

Upgrading the pre-arrival experience is something you can achieve today, so don’t hesitate to get your guests excited about their stay and reap the benefits of higher guest engagement.

How would you plan to get more direct bookings when the average hotel website conversion rate stands at below 2%, despite hoteliers spending on marketing and SEO activities?

When Trivago advertises in Google Hotels, it competes for clicks against its own largest advertisers, Booking Holdings and Trivago parent Expedia Group. It’s enough to make your head spin

If you’re looking to increase your hotel bookings before Cricket World Cup 2019, your PMS can come in pretty handy. Applying the following tips will help you improve customer experience.

The answer to the question “Why increase hotel Direct Bookings?” is straightforward. Ask yourself “whether you want to grow your hotel consistently” or “you’re happy with immediate benefits of OTA’s”.

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.