booking

Pre-pandemic, the hotel industry was noticing booking lead times gradually shortening over time due to changes in guests’ lives and their behaviour

We’re living in uncertain times never seen before in the sector, as well as a change in the paradigm of online shopping and Booking.com knows it

According to a Google study, 48% of experiences are booked in-destination. Last-minute bookings are the biggest travel trend, especially since COVID struck

How much additional direct revenue could your hotel capture if you lowered the number of parity violations and proportionally raise conversion rates?

It is critical for hotels to work towards striking the right balance between reservations from their distribution platforms and online hotel bookings

Let’s look at some proven tactics and strategies that can really boost your hotel website traffic, with little to no budget, and in little to no time

The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales

Each part of the funnel is a different hurdle in the booking process, not to mention the fact different traffic types enter the funnel at different points

Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings

While some travelers may go back to old ways, many will adopt a hybrid travel model, focusing more on regional drive markets or remote areas over urban