analytics

Airbnb’s pricing algorithm

A little machine learning can have a big impact. Dan Hill, product lead at Airbnb, wrote the company’s pricing algorithm after the British-based rival startup he cofounded, Crashpadder, was acquired […]

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Marriott increases revenue 86% via email

SUMMARY: “It felt like we had the opportunity to really do something that was much more really member-centric and really use all the data that we’ve got on our members […]

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TravelClick Data Shows Transient ADR Growth

Consumers used both “new school” and “old school” approaches to booking hotel rooms for business and leisure travel in Q2 2015. According to data from the TravelClick North American Distribution […]

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Big Data and the Hotel Stay: The Critical Connection

The industry buzz around “Big Data” is deafening. ‘Big Data Analytics ‘ – its uses, abuses, and place in the playbook of travel technology tools – has filled hundreds of […]

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Hotel Industry: Art or Data Science

The hospitality industry has been evolving into a much more data science industry for several years. The combined impact of shifting demographics and new technologies are the primary catalysts for […]

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Elevate Your Hotel Data to Business Intelligence

Business Intelligence (BI) has become a necessity in the hospitality industry. Those of us who have figured out how to leverage Hotel Data as Business Intelligence have increased both revenues […]

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Technologies bringing market-of-one closer in business travel

Carlson Wagonlit Travel has identified five key trends which will have the greatest impact on business travel going forward. The ‘Faster, Smarter, better?’ study highlights mobile technologies, customisation, the sharing […]

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Look Ahead, Not Back, to Forecast Demand

For years, revenue managers and hoteliers have typically forecast demand by looking at historical booking information and then the pickup or pace of ongoing reservations leading up to an actual […]

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Understanding Online Distribution Channels

In a period of economic uncertainty, hotel operators cannot seek to control economic conditions, but they can strategically implement marketing to increase sales and hotel profitability regardless of market uncertainty. […]

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Amadeus slots a major piece into its merchandising puzzle

Amadeus slotted a key element of its merchandising jigsaw into place last week with the launch of a Customer Experience Management system. The technology is central to the distribution giant’s vision […]

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