analytics

It is hard to argue with the claim that Analytics is the hottest buzzword in the hotel business today. More specifically, the impact of Big Data is now a global […]

NB This is a viewpoint by Brandon Dennis, VP of marketing at Cloudbeds. Sure, with an endless marketing budget, any hotel can get perfect SEO. But what about hotels with […]

Within the last five years, the term “travel like a local” has resurfaced as a resounding credo among modern travelers. Travelers no longer seek souvenirs, they covet unique experiences. Today, […]

Optimizing Online Distribution The ever changing distribution landscape can be challenging to maneuver. Costly connectivity solutions often result in some degree of manual management of varied channels, which is time […]

Today’s consumer is more value-oriented and less loyal than ever before, the rapid increase in startup culture has everyone looking for the next big thing and because of this, the […]

For the past several years we have put out our lodging forecast for 2016 at the beginning of Q4 as we’ve had time to analyze the data and hear from […]

Instant booking on metasearch sites is nothing totally new, but is becoming quite a big thing, with Google having recently doubled down on it. If metasearch is leading to increases […]

As the fall season comes into full swing, hotels in major North American markets are experiencing an improved advance booking pace, as well as healthy increases in both transient (individual […]

As in many industries, pricing in airlines is often considered a headquarters function, a process that may require detailed customer segmentation, complex demand forecast algorithms and optimisation routines. For airlines, […]

Today, a revolution is happening in hotel revenue management as hoteliers with the highest profit expectations are beginning to follow the customer instead of the product.  They are using advanced […]