analytics

  NB: This is a viewpoint by Matthew Barker of I&I Travel Media. Another day, another search engine optimization (SEO) wobble. In late January, Google released a major re-design of […]

  In what may ultimately develop into a massive change in the way online travel agencies and hotels do business with one another, Expedia Inc. has quietly introduced changes in […]

NB: This is an article by Brian Taylor, Digital Managing Director of Jaywing, via Travolution With the full onslaught of winter upon us, it’s natural that people find themselves dreaming […]

  NB: This is an article by Tom Bacon for Eye for Travel Today it is possible to cut the data in so many different ways, but now is the […]

  NB: This is an article by CT Moore, founder of Socialed When it comes to SEO, there are best practices which are universal, immutable laws, and then there are […]

NB: This is an article by Arielle Sanchez, Digital Media Manager at E-Marketing Associates There’s a lot of talk about how to develop a social media strategy for your hotel, […]

  Search will always be important to hotels no matter what the trend of the day may be. In fact, understanding Search has become more important than ever for hoteliers […]

  NB: This is an article by Martin Soler, CMO, SnapShot Big Data and Hotels, Today It’s 2016. Yet, current rates in the hotel industry still depend on human decisions […]

  Destinations are some of the most prolific users of social media in the travel industry – a trend that includes a wide cross section of channels and often backed by hefty levels […]

  NB: This is a viewpoint by Tony Gray, senior director of North American Professional Services for Webtrends Every travel company wants to use data to make the right decisions […]