analytics

NB: This is an article from TravelClick TravelClick, a global provider of data-driven solutions that enable hotels to maximize their revenue, and IDeaS, the leading provider of revenue management software […]

We’re in the information age. There’s no doubt about it. Yet, with all this data supposedly flying around us, it’s hard to know just what to do with it. Even […]

For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to […]

Advanced Revenue Management is all about following the people (guests) instead of the product (rooms). It therefore involves the application of mathematical techniques to PMS and POS data in order […]

You’ve probably heard the saying before, but it is worth repeating now. You can’t improve what you don’t measure. When it comes to digital marketing, there is no excuse not […]

First, let’s clarify what predictive analytics is. When people think of predictive analytics they often think of historical forecasting – ERP systems. Demand forecasting has been around for many years […]

The magnitude of change in the major industry indicators is not pleasing U.S. hotel owners and operators. New development activity continues to accelerate, while growth in average daily room rates (ADR) […]

When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our […]

2016 SEO best practices 2016 are numerous, but can be divided into 5 categories: Multichannel & hybrid marketing Using Schema Micro-moments Meta descriptions Optimizing site-wide The impact and influence of […]

As most marketers are aware, change is constant when it comes to search engine optimization. Smart hoteliers must adopt a proactive and holistic approach to content creation, marketing and optimization […]