analytics

Why would we need to A/B test in Revenue? What exactly can we try to test? I actually never thought of testing rates when doing Revenue before

Though hotels occupancy was up in the month 4% points over July to a still slim 24.8%, average rate over the same period was down 1.6%

Having good analytics set up on your website in your marketing initiatives can bring your hotel a clear view on what works and what doesn’t

We are delighted to welcome Fornova as an Expert Partner of Revenue Hub. In this “Who Are We” video we are joined by Dori Stein – CEO

Having an accurate conversion rate and understanding of your website traffic is important for all e-commerce businesses, including hotels. NB: This is an article from Hotelchamp For many hotels, their […]

The trend we are currently seeing for Labor Day reflect a positive pattern of improved booking demand compared to the earlier summer holidays

The power of analytics extends far beyond the travel and tourism industry’s ability to weather the storm but can serve as a critical driver.

Sentiment Analysis has proved very beneficial for hotels. When you pay attention to reviews, you can identify sentimental reviews to answer

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

It is important for travel brands to get the inflection point right from distributing inventory availability to optimizing ad spending and pricing