Smartpricing

Founded in 2020, Smartpricing was created to help hospitality businesses optimize their pricing strategies in an increasingly complex market. In just four years, more than 3,000 properties across Europe have adopted Smartpricing, attracted by its intuitive interface and ability to increase profitability.

At the heart of Smartpricing’s technology is a commitment to simplifying revenue management with an automated pricing solution designed for hoteliers, property managers and short-term rental operators. Powered by machine learning, the software continuously analyzes market trends and property-specific data to generate optimal room rates in real-time. With integration to over 80 property management systems (PMS) and channel managers, it automates rate updates across all booking channels, reducing manual effort while improving pricing accuracy.

Smartpricing solves the key challenges faced by hoteliers and property managers:

• Finding the best rates for their properties without extensive revenue management expertise
• Save time – up to 500 hours per year – with automated rate updates
• Increase revenue by an average of 30% while improving booking visibility and attracting higher quality guests

Beyond revenue management, Smartpricing believes in empowering hoteliers with transparency and control. The platform provides easy-to-understand justifications for every rate adjustment, allowing users to stay fully informed while benefiting from automated pricing solutions.

In 2024, Smartpricing expanded with Smartconnect, a tool designed to drive direct bookings and increase guest loyalty. By automating personalized guest communications and promoting additional services, Smartconnect helps drive ancillary revenue while enhancing the guest experience.

Smartpricing helps hospitality businesses grow and thrive by making revenue management easier, smarter and more profitable.