Every message, every offer, every touchpoint has the potential to influence bookings, upsells, and loyalty. But when campaigns treat every guest the same, those opportunities are easy to miss.
NB: This is a report from Bookboost, one of our Expert Partners
In our new report, The State of Data-Driven Marketing in Hospitality, we found that: 51% of hotels don’t segment their guests at all.
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That means half the industry is still relying on “one size fits all” marketing – leaving room nights unfilled, upsell chances untapped, and repeat stays harder to secure.
The bright side? Hotels that invest in smarter segmentation and personalisation are seeing a direct impact: higher engagement, stronger loyalty, and measurable gains in revenue.
This report reveals where marketing is leaving money on the table, what leading hotels are doing differently, and how you can take practical steps to capture more value from every guest relationship.
