Hotstats Hotels Performance: MENA, Europe, UK and US (February 2018)
MIDDLE EAST & AFRICA The positive start to the year for hotels in the Middle East & Africa was short lived as profit per room fell by 7.8% in February, […]
Why A Mobile App May Be Key to a Better Guest Experience
When was the last time you used an app? Today? An hour ago? A few minutes ago? For most of us, apps have become an integrated part of our daily […]
Quantity or Quality? Best Approaches to Responding to Online Reviews
Silvia Battistella knows a thing or two about responding to online reviews. As Online Reputation Manager at Iberostar Hotels & Resorts for three years, and now occupying the same role […]
Introducing market share index numbers for MICE business
I don’t want to claim that I’m the first one to address this subject. But, from my research I can conclude that there are few officially accepted “meeting, incentives, conference, […]
Why OTAs provide no value for you on metasearch engines
We have always defended the notion that the value OTAs have is to provide visibility to hotels and help them generate new sales, sales that otherwise would be impossible to […]
Google, Facebook and Travel Reviews
The folks at Revinate recently published their 2018 Global Hotel Reputation Benchmark Report, analyzing 77 million reviews posted in 2017 alone, taken from 138,000 hotels located in over 200 countries. […]
The Front Office Manager’s guide to hotel CRM
The front office of a hotel works in real-time with every guest. Unlike marketing, who focus on engaging with guests before and after their stay, the front desk must ensure […]
Three Thoughts on the Emergence of Airbnb as an OTA
As new lodging options emerge, specifically alternative accommodations such as Airbnb, the hospitality industry must evolve to the changing landscape. NB: This is an article from Rainmaker We’ve kept track […]
Are TripAdvisor’s Sponsored Placements a good idea?
TripAdvisor has announced its official launch of Sponsored Placements, a new form of advertising on the site which will allow paying hotels to appear at the top of a user’s […]
F&B Management Strategies That Help Drive Revenue
When successfully managed, on-site food and beverage venues and offerings can drive significant revenue for hotels in the right markets. However, it’s important that properties establish and sustain high-quality standards […]
