It’s really about value, not price!

There’s an old marketing saying; “To live by price, is to die by price.” Quite simply, this means; if you’re relying solely on discounting to be your strategy to attract…

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Deep Discounting Doesn’t Work

Black Friday is a day filled with discounts on every product imaginable and for days beforehand, serious bargain-hunters are strategically planning their “plans of attack”. This past Black Friday, which…

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