Will TripAdvisor’s instant booking option create tension between the review site and OTAs? The company’s CEO says the relationship is a work in progress. Before I book any hotel, I […]

Increasing competition in today’s online business climate has necessitated more diversified marketing and distribution strategies for hotel operators. But while it’s important for hotel marketers and revenue managers to consider […]

As marketers flex this analytical muscle they are able to develop a variety of models –  from marketing mix to attribution, from segmentation to pricing; We’ve been involved in a […]

Value-based pricing aims for prices to reflect the value customers associate with a product or service offering.  Simple enough to state, but what does this mean? In the mind of […]

Big data is of no use unless you can turn it into information and insight – For that you need big analytics, every piece of the analytics cycle has been impacted […]

By infusing analytics through every phase of the guest journey, hotel managers can help shore up the complicated balance between the guest experience and revenue and profit responsibilities – delivering […]