yield
Flipping the Script: The Truth About Maximizing Hotel Revenue
True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers
Yield Management: How Your Hotel & Spa Data Makes You Money
While yield management increases revenue, it has more benefits that can improve operations and help businesses run more smoothly. For example:
Yield Management: How it Can Help You Optimise Your Revenue
Yield management controls enable you to filter your demand so that you can attract the most profitable market segments to your hotel
Little and Often: The Winning Hotel Revenue Strategy?
Rather than just seeing lines on a graph, it is important for hotel owners, managers, and revenue managers to interpret the opportunities that it can yield
Yield Management: Offensive and Defensive Strategy
Many markets in the U.S. have experienced substantial increases in inventory, with some recording year-over-year supply increases of 5.0% or more. Thus far, occupancy levels have generally remained strong, as […]
Yield Management in Hotels: Key Factor of Revenue Generation
So, let me start with a question. What do you think is the center of each hotelier’s concerns? Is it occupancy? Is it happy guests? (Well, definitely that’s a must!) […]
The True Essence of Hotel Revenue Management
In 1972, an employee of British Overseas Airways Corporation by the name of Ken Littlewood provided the genesis of what has become today’s revenue management (RM) discipline. NB: This is […]
The importance of the distribution channel in yield management
The hospitality industry is one of those industries where the people running the show of hotel business cannot lay back and earn easy revenues. Revenues of a hotel may fluctuate […]
The changed paradigm of yield in revenue management
While yield is a concept which has been central in revenue management for decades, what it covered and focused on has dramatically changed over the years. Yield used to be […]
