yield

Yield Management: Offensive and Defensive Strategy

Many markets in the U.S. have experienced substantial increases in inventory, with some recording year-over-year supply increases of 5.0% or more. Thus far, occupancy levels have generally remained strong, as […]

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Yield Management in Hotels: Key Factor of Revenue Generation

So, let me start with a question. What do you think is the center of each hotelier’s concerns? Is it occupancy? Is it happy guests? (Well, definitely that’s a must!) […]

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aircraft coming into land provides flight search data useful to hotel revenue managers

The True Essence of Hotel Revenue Management

In 1972, an employee of British Overseas Airways Corporation by the name of Ken Littlewood provided the genesis of what has become today’s revenue management (RM) discipline. NB: This is […]

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The importance of the distribution channel in yield management

The hospitality industry is one of those industries where the people running the show of hotel business cannot lay back and earn easy revenues. Revenues of a hotel may fluctuate […]

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The changed paradigm of yield in revenue management

While yield is a concept which has been central in revenue management for decades, what it covered and focused on has dramatically changed over the years. Yield used to be […]

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