yield

Learn how to apply three key yield management tactics to optimize your hotel’s pricing strategy. Increase your revenue and occupancy with data-driven insights.

True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers

While yield management increases revenue, it has more benefits that can improve operations and help businesses run more smoothly. For example:

Yield management controls enable you to filter your demand so that you can attract the most profitable market segments to your hotel

Rather than just seeing lines on a graph, it is important for hotel owners, managers, and revenue managers to interpret the opportunities that it can yield

Many markets in the U.S. have experienced substantial increases in inventory, with some recording year-over-year supply increases of 5.0% or more. Thus far, occupancy levels have generally remained strong, as […]

So, let me start with a question. What do you think is the center of each hotelier’s concerns? Is it occupancy? Is it happy guests? (Well, definitely that’s a must!) […]

In 1972, an employee of British Overseas Airways Corporation by the name of Ken Littlewood provided the genesis of what has become today’s revenue management (RM) discipline. NB: This is […]

The hospitality industry is one of those industries where the people running the show of hotel business cannot lay back and earn easy revenues. Revenues of a hotel may fluctuate […]

While yield is a concept which has been central in revenue management for decades, what it covered and focused on has dramatically changed over the years. Yield used to be […]