vouchers

Guests are actively looking for meaningful, last-minute gifts, and an experiential voucher continues to outperform physical products

We explore the key festive gift voucher trends shaping the luxury hotel industry, helping hotels stay ahead, delighting both gift-givers and recipients

Gift cards aren’t just one-time revenue; they help build guest relationships. When someone receives a gift card, they often spend more than the value

Crafting effective voucher campaigns is key for maximising impact and driving both short-term revenue and long-term loyalty. Here are some creative ideas:

Often overlooked, vouchers can be a game-changer for hotels, providing an additional revenue stream and a powerful tool to build brand loyalty

Adopting a guest-centric approach, hotels can unlock the full potential of vouchers. Turning a missed opportunity into a dynamic tool for guest satisfaction

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

While monetary vouchers perform best, create multiple gift voucher options, as well as themed value-added vouchers that are available to use in need periods

Although gift voucher sales lead-up to special occasions and during peak season are rapid, they need not be restricted to seasonal or occasional gifting

Where hotels are concerned, Cyber Weekend is an ideal opportunity to increase occupancy during low periods and shoulder dates, and increase voucher sales