A cultural shift at Accor, which is taking focused, cross-functional approach to revenue management at the individual property level, is a lesson for all. Who wants sub-optimal revenue management? Certainly…
With all the talk of Big Data, we are only at the most embryonic stage of establishing the interconnected hotel. In the typical hotel company, department heads still act as…
Five years ago, Dan Ariely, a professor and director of the Center for Advanced Hindsight at Duke University, compared Big Data to teenage sex for several funny reasons. I’d like…
In this series of articles on Total Revenue Management (TRM) we started by identifying five core elements namely, Revenue Culture, Market segmentation, Seamless technology, Forecasting by Revenue stream and Optimisation…
Today’s hospitality landscape is characterized by increasing room supply and high cost margins. NB: This is an article from Bespoke RM And while there is enough space for everyone to…
Over the last 10 years, revenue management has gone from being an undertaking with uncertain financial upside potential to a strategic imperative with highly predictable revenue outcomes. NB: This is…
It is a fact that over the last years, we have seen a growing need for traditional revenue management (RM) to evolve from having sole emphasis in maximising revenue mainly…