trm

Total Revenue Forecasting – Sunny with a Chance of Profits

Whether it’s time to make hay while the sun shines or to batten down the hatches when storm clouds are on the horizon, you’ll always be better prepared with total revenue forecasting.

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Total Revenue Management: Are Hotels Talking About It or Doing It?

My premise was that by 2020 the industry would be entrenched in total revenue management…that elusive goal of managing every revenue source at every guest touchpoint to its maximum profitability

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Total Hotel Revenue Management: Why Aren’t We Better at This?

In a 2017 study, Total Revenue Management was identified as a significant future trend, with function space, restaurants, spa, golf, parking, and retail all ‘Likely’ or ‘Very Likely’ to see implementation.

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Total Hotel Revenue Management is Not What You Think

By moving to a customer-centered set of measures, where the overall guest spend is more important than spend in any single outlet, you can embark on the path to Total Revenue Management.

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How AccorHotels is Giving Revenue Management a Bottom Up Boost

A cultural shift at Accor, which is taking focused, cross-functional approach to revenue management at the individual property level, is a lesson for all. Who wants sub-optimal revenue management? Certainly […]

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human hand and mechanical hand showing need for digital pricing transformations

The Unlimited Hotel Data Sharing Plan

With all the talk of Big Data, we are only at the most embryonic stage of establishing the interconnected hotel. In the typical hotel company, department heads still act as […]

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This Is What Total Revenue Management Analytics Looks Like

Five years ago, Dan Ariely, a professor and director of the Center for Advanced Hindsight at Duke University, compared Big Data to teenage sex for several funny reasons. I’d like […]

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monopoly hotels on piles of coins which are increasing in size to illustrate increasing value of hotel upselling

Focus on Demand Optimisation For a Successful Total Revenue Plan

In this series of articles on Total Revenue Management (TRM) we started by identifying five core elements namely, Revenue Culture, Market segmentation, Seamless technology, Forecasting by Revenue stream and Optimisation […]

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Focus on Forecasting by Revenue Stream as Necessary Tool for TRM

Today’s hospitality landscape is characterized by increasing room supply and high cost margins. NB: This is an article from Bespoke RM And while there is enough space for everyone to […]

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Thinking In Terms of “Total Revenue Management”

Over the last 10 years, revenue management has gone from being an undertaking with uncertain financial upside potential to a strategic imperative with highly predictable revenue outcomes. NB: This is […]

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