trivago launch CPA or commissionable model. What is it, how does it work?

trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel

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Kayak and Trivago Enhance Destination Search Experiences

Recently, Kayak and Trivago have enhanced their user experiences in an effort to provide more relevant information to users on their booking journeys

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Google Hotels Prompts Trivago to Increase Advertising

When Trivago advertises in Google Hotels, it competes for clicks against its own largest advertisers, Booking Holdings and Trivago parent Expedia Group. It’s enough to make your head spin

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