total revenue
The End of Revenue Management: Welcome to Profit Optimization
Revenue management was never meant to stop at the room door and has now evolved into something more powerful and far more demanding
The Big Challenges to Implement Total Revenue Management
Total Revenue Management is hard because it’s a collection of different tactics. Your not just optimising room revenue, pricing and inventory
Total Revenue Management: Why It Is Easier To Talk About Than Do
Using corporate business as an example, our guests outline why total revenue management is so challenging and why it isn’t really being done
