topline-revenue

person looking at a hotel neighbour reflecting that traditional comp set needs a serious update as it is not just geographical proximity anymore it is about winning the hearts of potential guests

The Case for Expanding your Comp Set with New Competitors

The traditional comp set needs a serious update. It’s not just geographical proximity anymore; it’s about winning the hearts of potential guests

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american football game play reflecting the corporate rate playbook and the secrets to winning the corporate rate game

Secrets to Winning the Corporate Contract Rate Game

We will guide you through the steps to mastering corporate rate shopping, staying competitive, and avoiding common mistakes along the way

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gingerbread man festive christmas tree decoration reflecting the value for a hotel of embracing experiential gifting to drive additional revenue

Experiential Gifting: The Holiday Hotel Revenue Booster You Need

This holiday season, use experiential gifting to do more than just boost revenue – make your hotel the place everyone wants to be

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hotel room keys reflecting hotel occupancy rates and possible impact cancellations and no shows

Mitigating the Impact of Cancellations and No-Shows

Cancellations and no-shows will never be a highlight, but with the right strategies, they don’t have to be the bane of your existence either

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heart made up of data showing the importance of developing strategies to leverage first party data to drive direct hotel bookings

Mastering CPOR: The Hidden Profit Lever You Need to Know

CPOR isn’t just about tracking costs; it’s a reflection of how well (or poorly) you’re managing your hotel’s daily operations

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left brain and right brain coming together reflecting impact of emotional intelligence in revenue management to drive profitability

How Emotional Intelligence in RM Drives Profitability

We look at how mastering Emotional Intelligence in the realm of Revenue Management is your hidden arsenal for increasing profit margins

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a roller coaster reflecting the ups and downs in booking patterns and how the shoulder season is a good time to drive bookings without the competitive frenzy of peak time

Strategies for Selling Out During Shoulder Season

These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms

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person with glasses and a hat looking a bit like a spy illustrating a rate wars discussion when hotels engage in price espionage

Rate Wars: When Hotels Engage in ‘Price Espionage’

By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars

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two hands coming together in the same way revenue and marketing need to be more aligned in hotels

Why RM Fails Without Sales and Marketing Collaboration

Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

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man looking in despair possibly after trying to book on a hotel website and finding it frustrating because of common mistakes

Website Turning Guests Away? 5 Mistakes That Hurt Conversions

Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions

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