topline-revenue

Length of Stay Strategy: The Most Underused Lever in Your Toolkit
When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys
The Revenue Metrics That Matter …. and Ones You Can Ignore
Some revenue metrics are critical for your revenue strategy, while others are simply distractions hidden in fancy charts and graphs
Creative Ways to Drive Revenue without Sacrificing Profit
The best way to increase revenue without sacrificing profit is to focus on value-driven strategies and create new revenue streams
Automating Revenue Management: How Much Is Too Much?
There’s a fine line between optimizing your revenue management with technology and handing over too much control to an algorithm
How to Leverage Behavioral Data to Improve Revenue Forecasting
Behavioral data can give a real-time look at guest interest and demand. Are they spending more time checking out suites than regular rooms?
The Case for Expanding your Comp Set with New Competitors
The traditional comp set needs a serious update. It’s not just geographical proximity anymore; it’s about winning the hearts of potential guests
Secrets to Winning the Corporate Contract Rate Game
We will guide you through the steps to mastering corporate rate shopping, staying competitive, and avoiding common mistakes along the way
Experiential Gifting: The Holiday Hotel Revenue Booster You Need
This holiday season, use experiential gifting to do more than just boost revenue – make your hotel the place everyone wants to be
Mitigating the Impact of Cancellations and No-Shows
Cancellations and no-shows will never be a highlight, but with the right strategies, they don’t have to be the bane of your existence either
Mastering CPOR: The Hidden Profit Lever You Need to Know
CPOR isn’t just about tracking costs; it’s a reflection of how well (or poorly) you’re managing your hotel’s daily operations