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Behavioral data can give a real-time look at guest interest and demand. Are they spending more time checking out suites than regular rooms?

The traditional comp set needs a serious update. It’s not just geographical proximity anymore; it’s about winning the hearts of potential guests

We will guide you through the steps to mastering corporate rate shopping, staying competitive, and avoiding common mistakes along the way

This holiday season, use experiential gifting to do more than just boost revenue – make your hotel the place everyone wants to be

Cancellations and no-shows will never be a highlight, but with the right strategies, they don’t have to be the bane of your existence either

CPOR isn’t just about tracking costs; it’s a reflection of how well (or poorly) you’re managing your hotel’s daily operations

We look at how mastering Emotional Intelligence in the realm of Revenue Management is your hidden arsenal for increasing profit margins

These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms

By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars

Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go