topline-revenue

warning flag on a beach illustrating the importance for hoteliers to spot the warning signs of a broken revenue strategy

How to Spot the Warning Signs of a Broken Revenue Strategy

When topline performance starts to stagnate, it’s often not because of external conditions, it’s because the revenue strategy isn’t evolving with the market

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different coloured pawn pieces reflect importance to hotels building segment specific pricing that actually converts

How to Build Segment-Specific Pricing That Actually Converts

Today’s guests don’t all book the same way. Which means one-size-fits-all pricing strategies are eroding conversion rates

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stack of coins arrows pointing up and a graph going upwards reflecting the potential impact of RevPAC for hotels

How to Raise Rates Without Losing Guests

The hesitation around raising rates usually comes from one of two places: fear of slowing down demand, or pressure to “follow the compset”

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jigsaw pieces being added illustrating the importance of building a solid hotel forecast because typically the approach taken is outdated

Your Forecast Is Wrong – But Not for the Reason You Think

Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality

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man trying to navigate a path through question marks in the way hotels need to better understand why their pickup curve does not curve anymore

Why Your Pickup Curve Doesn’t Curve Anymore

Today, your pickup curve is a complete mess. In short, your pickup curve isn’t curving anymore – because guest behavior broke it

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stack of coins arrows pointing up and a graph going upwards reflecting the potential impact of RevPAC for hotels

Crunching the Numbers: Is Your Promo Really Profitable?

Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost

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car with a deflated tyre illustrating the stress with slow bookings pickup in a hotel

How to Respond When Your Hotel Bookings Slow Down

Slashing rates across the board just because your bookings pickup is soft is like noticing one tire is low and deflating the other three to even it out

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person looking at spreadsheets illustrating how valuable guest insights can be to developing an actionable revenue strategy

Why Your RMS Isn’t Delivering and How Better Training Can Fix It

Let’s take a look at why RMS tools seem to fall short – and how you can start getting better results from the tech you already have

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calendar illustrating length of stay in a hotel

Length of Stay Strategy: The Most Underused Lever in Your Toolkit

When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys

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man standing by a board with graphs and charts reflecting the vast array of revenue metrics and the importance of identifying those that actually matter and the ones you can ignore

The Revenue Metrics That Matter …. and Ones You Can Ignore

Some revenue metrics are critical for your revenue strategy, while others are simply distractions hidden in fancy charts and graphs

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