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Today’s guests don’t all book the same way. Which means one-size-fits-all pricing strategies are eroding conversion rates

The hesitation around raising rates usually comes from one of two places: fear of slowing down demand, or pressure to “follow the compset”

Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality

Today, your pickup curve is a complete mess. In short, your pickup curve isn’t curving anymore – because guest behavior broke it

Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost

Slashing rates across the board just because your bookings pickup is soft is like noticing one tire is low and deflating the other three to even it out

Let’s take a look at why RMS tools seem to fall short – and how you can start getting better results from the tech you already have

When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys

Some revenue metrics are critical for your revenue strategy, while others are simply distractions hidden in fancy charts and graphs

The best way to increase revenue without sacrificing profit is to focus on value-driven strategies and create new revenue streams