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Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments

Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies

Hotels that invest in social media now are the ones guests will remember. It’s about being present, being engaging and showing a dream stay is a click away

While these digital marketing stories may not involve haunted houses or lurking shadows, they can still send a chill down a marketer’s spine

He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience

Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment

It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know

Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes

Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience